Intersecting brands with life moments is the heart of influencer marketing.
The Augusta National Women’s Amateur marked the first competition for women at the referred course, famous for The Master’s and notorious for historically being male only.
This event was created to change that and to inspire greater interest and participation in women’s golf by opening up new pathways for female players to pursue their dreams.
We worked with a few of the women’s golf top competitors (Amari Avery, Megha Ganne and Rachel Kuehn) to highlight their achievements while inspiring the next generation of female athletes to golf.
From Bank of America channels and from theirs, the message got out.