KraftHeinz. What can I say? So many brands. So little time. What a blessing to work on just a handful of them. From in-store to e-comm we took KraftHeinz consumers on the shopper journey (pre-shop, shop, post-shop) and inspired them to purchase.
What do you do when cream cheese sales are down but brand has over 10 mouth-watering flavors? You create a new reason to eat cream cheese. The Philadelphia Cream Cheese Flights of Flavor campaign did just that by taking a page from food flights with a tasting flight of 6 different cream cheese flavors. The results were impressive. Reggie-award-winning impressive.
15% coupon redemption rate (7% is considered a win)
49% sales lift a Kroger
78% lift at some retailers
