Leading a small but mighty team I worked to pull down the National ALDI campaign for local markets around the country. Like the Christkindlmarket in Chicago which ALDI sponsored. So grab a guide to see the journey we took market-goers to discover ALDI Winternacht treats with a little help from the holiday campaign gnomes.
Throughout the country, we pulled down the National campaign and tailored it to events in the local markets via web, weekly ads and store fronts.
Even shopping bags became statements reflecting the ALDI love loyalists feel.
Finally, ALDI dropped alloying loyalists to literally make a statement in the brand.
Market signage led visitors through the festivities and drove home ALDI’s low pricing and specialty treats.
Gnomes even gave out Winternacht samples with coupons to drive traffic to ALDI.
We….